Traditional interview questions like "What are your strengths and weaknesses? Why should we hire you?" fall tremendously short in capturing the true capabilities of prospective candidates. A 2020 Harvard Business Review Article, "How To Design A Better Hiring Process," heavily criticizes these traditional interview questions as they hardly predict on-the-job performance.
Scientific assessments are better predictors of future performance. If you hire digital marketing experts, assess social media management, SEO copyrighting, Google ads, Facebook advertising, and email marketing. Identify top HR prospects using talent acquisition and people management assessments. Spot the next product manager star with a setup that assesses product management skills.
The core idea is to support interviews with scientific data to make discussions more effective and efficient.

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Author :Samuel Mursalin

Educator, Entrepreneur, Marketing Strategist